High-Quality, Durable Streetwear: National Geographic Wear Reveals AW24
A collection dedicated to the rainforests.
In a Hypebeast exclusive, National Geographic Wear unveils its Autumn/Winter 2024 collection, designed and curated especially for the Australian market.
Fronted by Australian model Jessica Gomes, this season’s lineup is a testament to the brand’s focus on performance-driven streetwear. Featuring insulated puffer jackets, reversible vests, fleeces, and the classic hoodies and sweatshirts, the versatile collection plays with streamlined and oversized statement silhouettes with a minimalist edge, perfect for city-wear or off-grid adventure.
The AW24 collection delivers on comfort and durability through the use of innovative GORE-TEX, GORE-TEX Infinium, Aerocool and Coolmax fabric technologies. The range is completed with super-soft fleece in a range of weights, all featuring zip-up detail for versatility during the change of seasons.
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Jessica Gomes and model Akim Boudjaoui were photographed by Bartolomeo Celestino amidst the lush backdrop of Sydney’s Cooper Park – a perfectly preserved rainforest tucked away within the city. Creative Director, Rebecca Khoury, describes the inspiration, saying, “this campaign is an ode to the world’s oldest ecosystems. They nurture us, and it’s our responsibility to protect them.”
The campaign imagery, shot in a location that blends natural beauty with urban hustle, reflects National Geographic Wear’s dual commitment to outdoor readiness and street style. Each garment is designed with longevity in mind, encouraging the investment in timeless, quality wardrobe staples that can be worn for years to come.
Every purchase from National Geographic Wear helps support the global non-profit National Geographic Society in its work to protect and illuminate our world through exploration, research, and education. This initiative is part of a broader commitment to honour and protect natural environments. To learn more, visit National Geographic Society: NatGeo.com/info.
The AW24 collection is available to shop now at natgeostore.com.au and in National Geographic Flagship Stores in Melbourne, Sydney, and Canberra with fresh drops weekly.
