Monster Energy Welcomed Guests Into an Awe-Inspiring Fantasy World to Celebrate the Launch of Ultra Fantasy Ruby Red

The event included live art, an LED interactive wall, tooth gems, and custom airbrush tattoos.

Events 
6,096 Hypes 0 Comments

Monster Energy welcomed guests into a fantasy world at 41 Division St. in New York City on April 11. Inspired by Monster Energy Ultra’s latest flavor and custom-designed cans by Mark “Pinky” Taylor, the venue was converted into a fully immersive Ruby Red wonderland.

 

View this post on Instagram

 

A post shared by Hypebeast @hypebeast

To celebrate the launch of Ultra Fantasy Ruby Red, guests could explore live art by Pinky Taylor, two different custom activations, a tooth gem and airbrush tattoo station, with exclusive Monster-themed tattoos designed by Pinky. The gems and artworks reflected the new flavor’s color scheme, showing off Ruby Red, light pink, and bright blue tones.

Ruby Red cans were placed throughout the space as well giving visitors a first look at the artist’s playfully captivating animations. These original artworks were also displayed on a large-scale LED interactive display wall, while DJ Odalys set the tone for the night, dropping her own custom sound.

Along with the new flavor, visitors could also try out various Monster Ultra-inspired cocktails, from Ultra Blue Dream to the dragon fruit-infused Pinky Promise.

To learn more about Monster Ultra Fantasy Ruby Red, visit monsterenergy.com.

Read Full Article

What to Read Next

Dior and Parley for the Oceans Reunite for Third Beachwear Capsule
Fashion

Dior and Parley for the Oceans Reunite for Third Beachwear Capsule

Crafted from eco-certified textiles and Parley for the Oceans’ ocean plastic fabric.

Official Look at the Nike Kobe 8 Protro "Mambacita"
Footwear

Official Look at the Nike Kobe 8 Protro "Mambacita"

The third pair serving as a tribute to Gigi Bryant.

We Are Rewind Revamps the Cassette Player With Minimal Aluminum Design and Modern Tech
Tech & Gadgets

We Are Rewind Revamps the Cassette Player With Minimal Aluminum Design and Modern Tech

Including a rechargeable battery and Bluetooth capabilities.

Multi-Medium Creative Aidan Cullen Takes the INSTAX MINI 99 to the Streets of New York City
Tech & Gadgets 

Multi-Medium Creative Aidan Cullen Takes the INSTAX MINI 99 to the Streets of New York City

Presented by instax
The bicoastal talent and founder of platform Nova shows off the new INSTAX MINI 99’s capabilities, including a color effect dial, built-in LED lights, and instant prints.

Scary Kittles’ “Kaman” Clogs Are a Quirky Homage to the NBA Star
Footwear

Scary Kittles’ “Kaman” Clogs Are a Quirky Homage to the NBA Star

The first batch of the basketball-themed shoes is already sold out.


New York Nico Compiles His 100 Favorites in 'New York Nico's Guide to NYC'
Design

New York Nico Compiles His 100 Favorites in 'New York Nico's Guide to NYC'

In his debut book, the city’s “unofficial talent scout” lists his top eateries, institutions and characters.

G-SHOCK Introduces GRAVITYMASTER GR-B300
Watches

G-SHOCK Introduces GRAVITYMASTER GR-B300

Coming in three colorways.

Alltimers Celebrates Creative Growth Art Center's 50th Anniversary with Second Capsule
Fashion

Alltimers Celebrates Creative Growth Art Center's 50th Anniversary with Second Capsule

Envisioning the artwork of six Creative Growth artists.

Swiss Watch Exports Are Declining Following an Industry-Wide Boom
Watches

Swiss Watch Exports Are Declining Following an Industry-Wide Boom

Sales are down globally by 16%.

JR Converts Venice Train Carriage Into a Treasure Hunt Installation
Art

JR Converts Venice Train Carriage Into a Treasure Hunt Installation

Marking the first artist-designed carriage aboard the Venice Simplon-Orient-Express.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.