Charles Leclerc Decks the Frozen Aisle With Low-Calorie Ice Cream Brand, LEC
Launching in “VANILLOVE,” “SALTY CARAMMMEL,” “SWIRLY PISTACHI-OH!,” “PEANUT CARAMEL TANGO,” and “CHOCOLATE CRUNCH.”
Scuderia Ferrari driver Charles Leclerc is putting his foot on the pedal of innovation and opening the doors to new opportunities. While continuing to race for the top-ranking Formula 1 team, Leclerc announces his latest low-calorie venture, LEC.
Ice cream is Leclerc’s guilty pleasure, wanting to stay car-fit while indulging in his favorite treats. LEC is his answer, a tasty and balanced offering that never skimps on flavor. Leclerc’s dream came to life in five scrumptious flavorings, including “VANILLOVE,” “SALTY CARAMMMEL,” “SWIRLY PISTACHI-OH!,” “PEANUT CARAMEL TANGO,” and “CHOCOLATE CRUNCH.”
LEC is grounded on the slogan “WHY RESIST?” and allows you to spoil yourself with delicious treats while watching your figure. The dessert combines ice cream and gelato into one lightweight offering, ranging from 335 to 399 calories per tub.
Take a closer look at LEC in the gallery above. The brand is exclusively launching in Italy before going international. Stay tuned for more information coming soon.
