Pop Trading Company Unveils Second SS24 Drop
Drenched in bright colors and gradient palettes.
Pop Trading Company is readying its second Spring/Summer 2024 offering. In the dynamic delivery dominated by vibrant graphics and two-toned outerwear, Pop harkens back to its classics, reminding us all of its storied legacy in the skatewear space.
Pop’s newest foray also leans heavily into retro sportswear silhouettes, complete with a handful of new athletic styles including a Two-Tone Training Jacket and Striped Sportif Football Shirt, which comes in both long and short-sleeved options.
The short sleeve football shirt lands in a navy colorway, complete with white stripes, red accents and “le pop sportif” written across the middle. The longsleeve takes an olive green tone, polished off with the same white and red detailing. Other new pieces include the Logo Striped button-downs and branded hooded sweats.
A slew of classics are reworked, with the label’s Oracle Jacket now arriving in an all-over gradient colorway. Pop also reimagined its Arch Hoodies and Logo Sweats and whipped up a brand-new selection of graphics to match the collection’s skate decks.
Headwear is a realm of its own for Pop – this time around, adding a fresh new Seersucker Bell Hat style and sharpening its signature O Sixpanel Hat and the Flexfoam Sixpanel in seasonal colors. Check out the full lookbook in the top gallery.
Shop the full Pop Trading Company Spring/Summer 2024 collection now, exclusively available at Pop Trading Company’s webstore as well as at the label’s Amsterdam outpost.
