Marine Serre Named Pitti Immagine Uomo 106's Guest Designer

Taking place from June 11-14 in Florence.

Fashion
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Marine Serre has been announced as the guest designer for Pitti Immagine Uomo 106, which is scheduled to take place from 11-14 of June in Florence, Italy.

Since starting her eponymous label in 2017 and winning the coveted LVMH Prize the same year, Marine Serre has not just been a fashion staple in Paris, but across the world – known by many for her instantly recognizable moon logo. But aside from the standout symbol, the designer has cast her label as once that expands the extent of contemporary style notes, classic codes and unrelenting experimentation across womenswear and menswear.

With her successful track record, also being a Paris Fashion Week mainstay, it makes sense that the designer be plucked for for the renowned Pitti Immagine Uomo event. The French designer is set to reveal her menswear fashion show on Wednesday, June 12 during the festivities. However, the location of the show is yet to be revealed.

“It’s an honor for me and my team to be the Guest Designer of Pitti Uomo this season,” said Serre. “We’re looking forward to bringing the essence of MARINE SERRE to Florence, mixing craftsmanship our way, and shaking the lines of what’s expected to be, bringing imagination at the service of transformation.”

Stay tuned for Hypebeast’s forthcoming coverage of Marine Serre’s menswear show at Pitti Immagine Uomo 106.

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