Jacquemus and Nike Return With an Athletic Spring 2024 Collection

Sha’Carri Richardson, as suspected, stars in the collaboration’s campaign.

Fashion
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After Jacquemus and Nike asked fans to “guess the face” of their Spring 2024 campaign last week, swift commenters were confident in their pick: Sha’Carri Richardson. The world-record-breaking track star’s familiar acrylic nails and distinctive forearm tattoo offered a dead giveaway for those with a keen eye; however, besides the iconographic “Swoosh Bag” she held in the teaser image, what exactly Richardson would be promoting for the storied collaborators remained in secrecy — until now.

The logo-manic purse, which centers the French fashion brand’s signature silver lettering on a leather bag shaped like the gargantuan sportswear label’s 54-year-old motif, is only the beginning of what Jacquemus and Nike have cooked up for Spring 2024. The full lineup includes a bounty of casual and activewear ensembles defined by Nike’s athletic mind and Jacquemus’ sartorial flair.

Among the standouts, “Le Haut Drapé” is a nylon-elastane drop top featuring decorative wrapped fabric and a Swoosh-shaped zip puller; “La Robe Drapée” is a polyester-elastane dress built to stretch across the body with a neck closure hook, and “Le Short Drapé” is a biker short featuring an elasticated high waist and draping materials. Notably, each of the aforementioned items is available in “White,” Grey” and “Dark Pink” colorways.

In loungewear, the duo welcomes an abundance of cotton hoodies, T-shirts and joggers donning all-over laser cut-outs in the shape of the Swoosh. Similarly, the collaboration’s cozier silhouettes are made in three tones: “Brown,” “Dark Pink” and “Dark Red.”

Rounding out the lineup, the unisex J Force 1 sneakers, equipped with AF1 Vamp Perforation, don a rubber outsole with inverted Swoosh and Jacquemus logos. The silhouette, which runs large, comes in a “Dark Brown” colorway, complemented by a gold recycled metal JF 1 dubrae and a mini Swoosh.

The new Jacquemus x Nike collection is now available to shop on the brand’s webstore. Take a closer look at the range in the gallery above.

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