Jacquemus and Nike Reveal "The Swoosh Bag"
On Instagram, the two collaborators teased a campaign that’s expected to star the world’s fastest woman, Sha’Carri Richardson.
Jacquemus and Nike Reveal "The Swoosh Bag"
On Instagram, the two collaborators teased a campaign that’s expected to star the world’s fastest woman, Sha’Carri Richardson.
Nike’s signature Swoosh has received the Jacquemus treatment.
The French fashion brand has cleverly shaped the sportswear giant’s 54-year-old iconography into a leather shoulder bag, first revealed via Jacquemus’ Instagram on Wednesday. Equipped with an adjustable strap, “The Swoosh Bag” centers Jacquemus’ signature silver branding on the side of its design. Given its inspired silhouette, the emblematic accessory offers compact storage space, made accessible by a zipper that runs atop its curved facade.
“GUESS WHO IS THE FACE?” Jacquemus captioned the logo-inspired bag’s teaser image. Judging by the signature acrylic nails and the familiar forearm tattoo, it’s fair to assume that the campaign will front the world’s fastest woman: American track and field star, Sha’Carri Richardson (who was rumored to have signed a several-figure deal with Nike at the end of last year).
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Simon Porte Jacquemus has a long-standing relationship with Nike. The designer first connected with the sportswear company for a French campaign, which featured an image of Jacquemus hitting a header alongside French national soccer star Kylian Mbappé, in 2018. After taking a meeting at the brand’s headquarters two years later, Jacquemus launched his debut activewear collaboration with Nike, which include joint versions of the Air Humara, in 2022. Last year, the designer partnered with the brand on a footwear amalgamation of the Air Force 1 and the ACG Terra, dubbed the Nike J Force 1; and just last month, he revealed two collaborative colorways for the Air Max 1 ‘86.
Jacquemus and Nike’s “The Swoosh Bag” will launch on Monday, February 26, for the price of €420 EUR. Registration is now open on Jacquemus’ webstore.
Take a first look at the product in the gallery above, and stay tuned to Hypebeast for the full campaign’s reveal.
