Nintendo Opens Its First Official Store in Bangkok
Featuring both an experiential zone and a merchandise zone offering games and collectibles from a wide range of IP.
Bangkok is welcoming a new gaming landmark with the launch of the Nintendo Authorized Store by SYNNEX, the first official Nintendo store in the city. Open at the time of writing, the store is located on the third floor of Siam Paragon, one of the region’s premium shopping malls.
This collaboration between SYNNEX, COPPERWIRED and Siam Paragon aims to provide an immersive retail experience for Nintendo fans of all ages. Spanning 356 square meters, the store features two key zones: the Experience Zone, equipped with over five trial stations and 98-inch screens showcasing more than 60 games and the Merchandise Zone, carrying over 350 collectible items inspired by beloved franchises like Super Mario, The Legend of Zelda and Pokémon and more.
Sutida Mongkolsuthree, the CEO of SYNNEX, emphasized the store’s focus on customer confidence, offering certified products, pre-purchase trials and after-sales support under the “TRUSTED BY SYNNEX” label. Paramate Rienjaroensuk, the CEO of COPPERWIRED, highlighted the thoughtfully designed layout, aimed at creating a seamless and enjoyable shopping experience.
Beyond gaming consoles and software, the store also offers character-themed merchandise, including plush toys, stationery items and exclusive collectibles. Future additions, like jewelry and souvenirs, aim to expand its appeal to tourists and collectors.
