Lil Baby Previews 'WHAM' With Official Trailer
The album – short for “Who hard as me?” – drops on January 3.

While there are just a few more hours left in 2024, Lil Baby is still on his grind. The rapper is readying for the release of his fourth studio album – WHAM, set to drop globally on January 3 – with the project’s first official trailer.
Baby dropped off the album’s cover and tracklist – which includes features from Young Thug, Future, Rod Wave, Glorilla, Rylo, Travis Scott and 21 Savage – last week, which spans 15 tracks. As for the album’s title, WHAM stands for “Who Hard as Me?”.
“Where I’m from, your heart and your hustle is everything,” the rapper opens the first-look video. “Out here, you just don’t gotta survive. You gotta prove yourself. Who hard as me?”
He rolls through his Atlanta, Georgia neighborhood, pointing out the people and places who taught him how to “grind, ride and stay on top.”
Stream the trailer for WHAM in the Instagram post below and expect the album to drop everywhere on the first New Music Friday of the new year, Friday, January 3.
View this post on Instagram