BLACKPINK's Jisoo Stars in Tommy Hilfiger's New Year Campaign
Kicking off 2025 in style.
One-fourth of BLACKPINK, Jisoo is kicking off the year with Tommy Hilfiger. The K-pop star recently joined the American fashion house as their ambassador and just to close off 2024 and head into the 2025, Jisoo returns to front a new campaign for the brand.
A nod to Tommy Hilfiger’s timeless silhouettes, blending its iconic red, blue and white brand colors with its varsity aesthetic, the campaign sets a fun and carefree tone for the capsule. Jisoo is seen in a Tommy Hilfiger arcade wearing a red dress and quilted outerwear featuring the brand’s iconic monikers. Embodying the festive atmosphere, vivid colors are seen throughout, including on key highlights of the collection that include a twisted-knot logo sweater, Breton striped cardigans and a red Henley dress that symbolizes joy in the coming new year.
Bringing Amercian classics to contemporary design and combining preppy style with modern silhouettes, Tommy Hilfiger’s 2025 New Year Limited Edition collection is now available online. Watch the campaign video featuring Jisoo below.
