Thom Browne Is Bunny-Hopping Into the Holidays
With rabbit-shaped baguette bags, tie bars and more animal-inspired designs.
‘Tis almost the season, and Thom Browne is already in the merry spirit. The quintessential American designer has uncovered his Holiday 2024 collection in a fanciful campaign that puts his wintery designs aboard the “Thom Browne Elevator Express” — or a jingle-bell-rocking ride through an imaginary version of the brand’s office.
Browne’s label is known for its whimsical way with words (the designer’s collection notes always read like lyrical verses riddled with hidden meanings), so it was only fitting that his brand presented a poem to accompany the stocking-stuffing collection’s campaign:
oh, what a magical sight…
in the office tonight…up, up, and up we go…
exploring floor-by-floor…will we find a new surprise…
behind each elevator door…
Well, behind those elevator doors are heaps of Browne’s holiday signatures, including, most notably, his love for animals: leather bag charms are sewn after the designer’s dachshund, Hector; baguette bags are shaped like (and modeled alongside) bunnies, and tie bars are cut to look like whales, dogs, pigs and, yes, more bunnies.
Elsewhere, the line features intarsia and Fair Isle Christmas sweaters, soft camel trench coats, bell-sleeve shearling jackets and gloves, scarves and hats made from ribbed cashmere. And for those who prefer a fancy hot beverage by the fireplace during the holidays, Browne worked with the storied porcelain house Haviland to create a four-bar “Tea Time” set.
See Thom Browne’s Holiday 2024 campaign in the gallery above, and shop the line on the brand’s webstore.
