Lewis Hamilton and Tyler, the Creator Unite for Las Vegas Racing Capsule
The Mercedes driver’s +44 label and the ‘CHROMAKOPIA’ artist’s GOLF WANG imprint are dropping an engine-revving collab ahead of the Formula 1 Las Vegas Grand Prix.
Ahead of the Formula 1 Las Vegas Grand Prix this weekend, Mercedes driver Lewis Hamilton’s +44 label has unveiled a new ready-to-wear collaboration with Tyler, the Creator’s GOLF WANG.
On Monday, the duo debuted the line in a series of thematic campaign images that were shot by Luis “Panch” Perez, with creative direction from Tyler. In them, Hamilton and a cohort of models show off the joint gear in a garage, where neon “GOLF PLUS 44” signage lights the room and, of course, a Mercedes two-seater.
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The brands have not yet shared the full breadth of product that will be included in the lineup; however, by the looks of the campaign, the collection appears to be a racing-inspired amalgamation of the two labels’ identities. Motocross jackets read “GOLF WANG” across the chest, with +44 signage on both arms, while collared workwear jackets sport “GOLF” lettering across a racetrack’s finish line on their backs. Elsewhere, button-up shirts are covered in both Formula 1 motifs and classic Vegas emblems, while a tire pressure gauge doubles as an accessory.
The +44 x Golf Wang collection will be available to shop at the duo’s retail experience at The Encore Beach Club inside the Wynn Las Vegas on Wednesday, November 20. The line will also drop online and at all Golf Wang locations on the same day at 12 p.m. PT. Explore the range in the gallery above.
