Touzani's New "KOI" Collection Inspires Footballers to be Different

Sportswear brand Touzani has just unveiled its latest collection, titled “KOI,” and it’s designed for players who “dare to be different.”

Founded by freestyle and street footballer, Soufiane Touzani, the Touzani brand draws inspiration from Touzani’s inner creativity and innovation. The brand’s forward-thinking approach to football fashion has also been noticed by some of the game’s biggest players, with the likes of Cristiano Ronaldo and Eden Hazard citing the brand as inspiration for their footballing fashion choices.

Now, Touzani’s latest collection looks to expand its stellar arsenal of sporting-inspired looks, with the “KOI” line featuring a slew of performance-ready styles that provide comfort for a wide range of athletes, enthusiasts, and trendsetters. A key highlight from the drop comes from the KOI Freestyle Football; it takes inspiration from the KOI fish known for swimming against the current, symbolizing perseverance and strength.

Meanwhile, the collection’s slogan, “Not a Player for the Bench,” has been included to encapsulate the bold and rebellious spirit of street football, while also encouraging aspiring players to reach “legendary status.”

In line with the new collection, Touzani has also announced the opening of its first-ever flagship store. Based in the heart of Amsterdam, the space has become the “world’s first all-round football brand store,” as it integrates street, freestyle, and traditional football under one roof. The store aims to unite football fans of all ages, while also shining a light on vibrant communities where football sits at the epicenter of togetherness.

Take a closer look at the new “KOI” collection from Touzani above and be sure to head to the brand’s flagship store when it opens on October 12 at Osdorpplein 986, 1086 TD, Amsterdam.