Bang & Olufsen and Ferrari Launch Second Special Edition Collection

Bang & Olufsen and Ferrari have teamed up once again to unveil their second Special Edition Ferrari Collection, featuring a range of audio-visual products designed to blend Bang & Olufsen’s Danish craftsmanship with Ferrari’s Italian flair. This collection includes the Beolab 50 speaker, Beosound Theatre soundbar and Beovision Theatre TV, all reimagined with Ferrari’s distinctive Grigio Corsa color and signature red accents.

The Beolab 50 Ferrari Edition showcases precision engineering with aluminum lamellas inspired by Ferrari’s side vents. It offers adaptive audio technology, adjusting its sound delivery for individual listeners or a full-room experience. A standout feature is the ascending red acoustic lens, engraved with Ferrari’s Prancing Horse logo.

Additionally, Bang & Olufsen’s Beosound Theatre soundbar, now in Grigio Corsa aluminum, packs a punch with its twelve custom drivers and Dolby Atmos capabilities. The soundbar’s sleek design features Ferrari’s Prancing Horse logo engraved on aluminum wings. Completing the collection is the Beovision Theatre Ferrari Edition, a versatile TV setup available in 55”, 65”, or 77” screens. With a 4K OLED display and immersive Dolby Atmos surround sound, it offers a cinematic experience in a refined aluminum frame.

In a previous conversation with Hypebeast, Bang & Olufsen shared that the partnership with Ferrari “marks two iconic heritage luxury brands joining forces to create a unique product collaboration, reflecting our common values and passion for craftsmanship, excellence, performance and design. There really was a sense of history in the making when we came together.”

Discover and shop the collection in full via select Bang & Olufsen stores or online, with items from the original collection still available for purchase. As for items in this second collection, prices range from $18,000 USD to $95,000 USD, with some items exclusively available in-store.