Bang & Olufsen Teams Up With Ferrari To Introduce New Range: The Ferrari Collection

We interviewed the Danish brand’s CMO, Kamel Ouadi, on the collaboration and on community.

Tech & Gadgets
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Bang & Olufsen and Ferrari, both experts in their respective domains, have joined forces to introduce an exciting new range of products titled “The Ferrari Collection.” Included in the lineup are collaborative examples of the Beosound 2, Beoplay H95, Beosound Explore and the Beoplay EX.

The Beosound 2, known for delivering a 360-degree home audio experience, has been re-envisioned in Ferrari’s signature red and features a high-shine aluminum body that showcases the automaker’s Cavallino Rampante or Prancing Horse logo just below its grille.

As for the Beoplay H95, Bang & Olufsen’s flagship headphones, they’ve undergone a slightly different transformation and now boast Ferrari’s timeless jet-black shade paired with red-hued titanium speaker grilles. Other details include laser-etched co-branded logos, presenting the headphones as one of the most subtle offerings in the collection.

On the other hand, the Beosound Explore, known for its portability and adventure-driven design takes an opposite approach, with its dual-layered body receiving anodized contrasting red and black details, making it anything but subtle. The same is true for the Beoplay EX, the brand’s most powerful wireless earphones. Housed in a bold red charging case, the black headphones feature co-branding and are capped with glossy red glass.

The collection releases today, August 29, on Bang & Olufsen’s official site. Ahead of the launch, Hypebeast spoke with Bang & Olufsen’s CMO Kamel Ouadi — you can read that conversation below.

What do you think makes this collaboration with Ferrari so special?

The collaboration marks two iconic heritage luxury brands joining forces to create a unique product collaboration, reflecting our common values and passion for craftsmanship, excellence, performance and design. There really was a sense of history in the making when we came together.

What makes Bang & Olufsen stand apart from its competitors?

Bang & Olufsen has a unique positioning as a leader in luxury audio, design and innovation for almost 100 years, which is an impressive feat. In that respect, we’ve been at the forefront of luxury moments throughout history, bringing the best of sound to design and music lovers.

How does Bang & Olufsen connect with its community?

We’ve always looked to innovate and create new ways to experience sound beyond the norm, and we’ve invited our community of customers and advocates to explore that journey of innovation with us. Most recently, we launched a new digital experience called See Yourself In Sound, that allowed our community to transform their favorite tracks into a completely unique visual form; a body with arms and legs, with colors and textures.

We’ve also begun creating unique immersive sound experiences for our community, by producing unique concerts with the best musicians in the world. Our most recent concert was in March this year, at New Morning in Paris with JammJam. Together, we produced a private concert concert where guests and online viewers could experience our take on music.

Speaking of design, how do art and science come together at Bang & Olufsen?

We’re more and more consumer-centric, and we’re eager to decode how consumers experience our brand and sound across touch points in their daily lives. These insights define the “science”, as it’s helping us to focus on what the important issues are to solve for our consumers.

The “art” comes into play when we design the best experience or solutions that solve our community’s pain points. When it’s done right, it’s extremely powerful.

How does Bang & Olufsen ensure its users have an elevated, premium listening experience?

An immersive, quality listening experience still really matters to our community. We’re on a mission to keep the best of sound for music lovers through our products. Our tonmeisters and sound experts at our HQ in Struer, Denmark, have years of experience in fine-tuning products to ensure that, when music is played, it sounds as the artist intended it to be. That is still very much our goal.

As someone with a background in both luxury and media, what have you brought to Bang & Olufsen since joining?

I’ve joined Bang & Olufsen to build the leading luxury destination for design and music lovers, to reconnect with Gen Z via music and with high-net-worth individuals via lifestyle.

What artists are you currently listening to?

Today, Kendrick Lamar.

In other tech news, MSI partners with Mercedes-AMG to present the Stealth 16 laptop.

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