Gisele Bündchen Serves Up Erewhon's Newest $19 Smoothie

The Giselderberry Boost Smoothie.

Food & Beverage
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Gisele Bündchen is joining the ranks of Kendall Jenner, Kourtney Kardashian and Hailey Bieber – in a realm that isn’t fashion-related; Bündchen is now the latest leading lady to whip up a viral Erewhon smoothie. The supermodel partnered with the Los Angeles grocery store and wellness hub to present the Giselderberry Boost Smoothie.

“It kind of reminds me of a peanut butter jelly kind of feeling without the carbs of the bread, of course,” Bündchen told People Magazine of the organic offering. The Giselderberry Boost consists of coconut milk, coconut meat, açaí, banana, dates, lucuma, vanilla collagen and Erewhon’s plant protein. It’s then topped with an almond butter garnish as well as, Bündchen’s personal favorite, black elderberry syrup from Gaia Herbs.

 

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The smoothie hits stores a few months ahead of Bündchen’s cookbook, Nourish: Simple Recipes to Empower Your Body & Feed Your Soul, which arrives on March 26.

Order a Giselderberry Boost Smoothie for yourself – it’ll run you $19 USD – at all Erewhon Market locations in California.

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Elaina Bernstein
Elaina Bernstein Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

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