Ten C FW24 Designs "The Emperor's New Clothes"
The line incudes hand-sprayed puffers, nylon-polyester peacoats, garment-dyed parkas and more.






















Italian menswear label Ten C has lifted the veil on its Fall/Winter 2024 collection — an engineered lineup of technical outerwear that sits at the intersection of urban living and military style. Designed by Alessandro Pungetti, the imprint’s latest wares place an emphasis on innovative textile treatments and hand dyes that pine for a “lived-in” look, under the moniker “The Emperor’s New Clothes.”
The brand’s hero fabric, nylon-polyester OJJ, composes the line’s classic peacoat, which possesses that vintage feel Pungetti prefers in a dark grey hue. Elsewhere, the brand’s Nylon Tactel material is garment-dyed with an air-brushing technique on the Arctic Parka, Ten C’s central puffer coat that appears in a slew of natural hues.
Expanding on its typical rolodex of textiles, the label has introduced a new nylon-polyester material called “Ultrasuede,” which adopts a raw, napped finish on parkas, peacoats and anoraks. The 7 DEN puffer jacket returns in two new iterations: one with a garment-dyed ultralight rip-stop and another with a metallic rubber nylon facade. In addition to outerwear, the line comprises a number of 100% wool flannel trousers and several Aran wool knitwear pieces.
Rounding out the lineup, Ten C welcomes a collaboration with fashion retailer Antonia. The capsule includes two updated versions of Ten C’s Anorak and Tempest Anorak, both with reflex prints on their backs featuring the coordinates of Antonia’s Milan stores.
See Ten C’s Fall/Winter 2024 collection in the gallery above, and stay tuned to Hypebeast for more coverage from the season.