Fiori Golf Presents An "Outdoor Collection"

Inspired by the laidback lifestyle of Southern California and its natural scenery, nascent lifestyle golf brand Fiori, the Italian word for flowers, strikes a healthy balance between its sportswear and fashion roots. Its founder Anthony Wagner played golf competitively in high school, but envisions Fiori being worn just as frequently away from the golf course as on it. The brand’s latest drop, called the Outdoor Collection, demonstrates that approach through lightweight polos, nylon shell jackets and heavyweight cotton t-shirts.

Opting for patterns over attention-grabbing graphics, two polos are offered, one with horizontal stripes and a three button placket, and another more technical option with classic collar tipping and a zippered opening. The latter is constructed of a lightweight and textured pique fabric, allowing it to be styled for a variety of situations. Both polos come in either neutral colors or soft blues in keeping with the understated color story of the collection. The other highlight is the Veloce Shell Jacket, an anorak-style piece with wind resistant and water repellent properties ideal for golf, cycling, fishing and beyond. This piece comes in a standard blue with a white stripe and white logos or a bolder seasonal camo flower print. Headcovers, bucket hats and t-shirts round out the collection.

Pricing ranges between $40 and $185 USD, and the items can be purchased on Fiori Golf’s website now.