Cara Delevigne Fronts MCM's SS24 "Mavericks" Campaign

German luxury label MCM has pulled back the curtain on its Spring/Summer 2024 campaign, starring its first “style mavericks” Cara Delevigne and South Korean model Xu Meen. The sartorial delivery, shot by Craig McDean with styling from Karl Templer, looks to articulate the modern-day MCM clients: “diverse and dynamic digital nomads who follow their own true North.”

“The campaign is indelibly tied to our purpose, which is to inspire and equip 21st century mavericks to live a life of their own design and aspiration, inspiring a global movement of sophisticated rebellion,” said Sabine Brunner, president and brand & commercial officer at MCM, in a statement. “MCM is made for individuals who share our rebellious spirit and desire to be different yet go their own way in the world while making the world their own. It’s about discovering what’s new and creating what’s next.”

The promotional imagery highlights MCM’s Spring/Summer 2024 collection, which was crafted with a “lifestyle approach.” The line includes a plethora of ready-to-wear, leather goods and accessories, along with new footwear silhouettes. Standout accessories include the XL Visetos Diamond Tote, the Aren Shoulder Bag and the Starck Tennis Backpack, while read-to-wear houses silhouettes such as sharp sports coats and double-breasted tuxedo jackets.

See MCM’s Spring/Summer 2024 campaign, starring Cara Delevigne and Xu Meen, in the gallery above, and shop the collection online and in stores now.