LOEWE is serving up fragrances both fresh and familiar for their latest “Botanical Rainbow” campaign, an effort bolstered by a star-studded lookbook. Tapping actors Úrsula Corberó, Greta Lee and Stéphane Bak, the lookbook — shot by photographer Tyler Mitchell — serves as the debut for LOEWE’s new Aire Anthesis fragrance.
Aire Anthesis is the first in what LOEWE calls a “new generation” of scents that features a signature “LOEWE accord” that’s based on the Spanish rockrose. Its floral underpinnings are spotlighted in the campaign images with Greta Lee, while Úrsula Corberó and Stéphane Bak showcase the familiar LOEWE 001 scents for men and women: the former a combination of musk, carrot seed and cypress, the latter a zesty mixture of bergamot and tangerine. Last but not least, Esencia EDP (a spicy peppercorn with sandalwood undertones) and Solo Ella EDP (pitahaya and passionfruit with an undertone of peony and cotton candy) scents are spotlighted in solo shots with Stéphane and Úrsula. Besides the “Botanical Rainbow” collection, the campaign also salutes the redesign and relaunch of Un Paseo por Madrid, LOEWE’s Madrid-inspired luxury fragrance collection that’s denoted by its marble cap.
If your nose perks up at the sound of any of these scents, they’re available via the LOEWE webstore and the brand’s global network of stockists.
Elsewhere in the world of fragrance, Harry Styles’ Pleasing is set to release its first three scents.