boygenius Unveils Lauren Tsai-Directed "Cool About It" Visuals

Which chronicles a heartbreaking love story.

?feature=shared
Music
1.3K 0 Comments

boygenius and Lauren Tsai have joined forces to deliver an exceptional visual experience for the supergroup’s sentimental track off the record, “Cool About It.” Two seasoned storytellers, boygenius and Tsai combined their distinct artistic styles and ethos to take viewers on an alluring, animated journey.

Spearheaded by Tsai, the video matches the song’s haunting, melancholic beauty. Tsai uses her signature sketch style to tell the intimate story of a girl and her dog – a nod to the band’s beloved track “Me and My Dog”, perhaps. Watch the beautiful, albeit tragic, story above.

 

View this post on Instagram

 

A post shared by boygenius (@xboygeniusx)

Phoebe Bridgers, Lucy Dacus and Julien Baker are just days ahead of the first show of their fall tour, which kicks off in Boston on September 25. Tsai also curated the poster for the band’s Halloween show with 100 gecs and Sloppy Jane at Los Angeles’ Hollywood Bowl. She shared a closer look at her intricate artistic process in a series of videos shared on her Instagram – check them out in the post below.

 

View this post on Instagram

 

A post shared by Lauren Tsai (@laurentsai)


Stay tuned to Hypebeast for more boygenius news. And elsewhere in the music industry, Troye Sivan hits a Bangkok club in the music video for “Got Me Started.

 

Read Full Article

What to Read Next

All Pump, No Fake: MSCHF and Reebok Team Up for Wild Pump Omni Zone IX Collab
Footwear

All Pump, No Fake: MSCHF and Reebok Team Up for Wild Pump Omni Zone IX Collab

Pump it up, and up, and up … and up.

Troye Sivan Heads to a Club in Bangkok for “Got Me Started” Music Video
Music

Troye Sivan Heads to a Club in Bangkok for “Got Me Started” Music Video

Stream the new dance-ready track now.

Swarovski's 'Masters of Light' Exhibition Spotlights 128 Years of Crystal-Covered Couture
Fashion

Swarovski's 'Masters of Light' Exhibition Spotlights 128 Years of Crystal-Covered Couture

Premiering at the Museum of Contemporary Art in Shanghai.

Jawara Alleyne's Secret SS24 Show Was a Nautical Fantasy
Fashion 

Jawara Alleyne's Secret SS24 Show Was a Nautical Fantasy

The intimate showcase was inspired by Caymanian youth, portraying the island’s “Beach Business” identity.

The Born x Raised x Nike SB Dunk Low Releases Next Week
Footwear

The Born x Raised x Nike SB Dunk Low Releases Next Week

Following delays due to the tragic death of Born x Raised co-founder Chris “Spanto” Printup.


Hélas Mixes Athleisure and Vintage Styles for Fall 2023
Fashion

Hélas Mixes Athleisure and Vintage Styles for Fall 2023

With refreshed logo tees, a new monogram, coordinating sets and more. 

See the Games Begin in New Trailer for ‘The Ballad of Songbirds and Snakes’
Entertainment

See the Games Begin in New Trailer for ‘The Ballad of Songbirds and Snakes’

Harking back to the early days of Panem.

Watch the Kyle Ng-Directed Music Video for Faye Webster's New Single "Lifetime"
Music

Watch the Kyle Ng-Directed Music Video for Faye Webster's New Single "Lifetime"

The singer’s follow-up to June’s “But Not Kiss” includes the Brain Dead founder-led visuals as well as more tour dates.

Up Close with the Apple Watch Ultra 2
Tech & Gadgets 

Up Close with the Apple Watch Ultra 2

The second-gen model still looks cool but hasn’t evolved much from last year.

Louis Vuitton and Yayoi Kusama Return With New Fashion Book 'Creating Infinity'
Fashion

Louis Vuitton and Yayoi Kusama Return With New Fashion Book 'Creating Infinity'

Celebrating their revolutionary partnership, with written contributions from Marc Jacobs, Jo-Ann Furniss, Hans Ulrich Obrist and several others.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.