boygenius Unveils Lauren Tsai-Directed "Cool About It" Visuals

Which chronicles a heartbreaking love story.

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Music
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boygenius and Lauren Tsai have joined forces to deliver an exceptional visual experience for the supergroup’s sentimental track off the record, “Cool About It.” Two seasoned storytellers, boygenius and Tsai combined their distinct artistic styles and ethos to take viewers on an alluring, animated journey.

Spearheaded by Tsai, the video matches the song’s haunting, melancholic beauty. Tsai uses her signature sketch style to tell the intimate story of a girl and her dog – a nod to the band’s beloved track “Me and My Dog”, perhaps. Watch the beautiful, albeit tragic, story above.

 

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A post shared by boygenius (@xboygeniusx)

Phoebe Bridgers, Lucy Dacus and Julien Baker are just days ahead of the first show of their fall tour, which kicks off in Boston on September 25. Tsai also curated the poster for the band’s Halloween show with 100 gecs and Sloppy Jane at Los Angeles’ Hollywood Bowl. She shared a closer look at her intricate artistic process in a series of videos shared on her Instagram – check them out in the post below.

 

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A post shared by Lauren Tsai (@laurentsai)


Stay tuned to Hypebeast for more boygenius news. And elsewhere in the music industry, Troye Sivan hits a Bangkok club in the music video for “Got Me Started.

 

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