Won Hundred's FW23 Campaign Harvests Ancient Fungi Patterns
Taking inspiration from mycelium’s branched fungus structure.
Copenhagen Fashion Week has returned to its seasonal stage, preparing to deliver thrilling showcases by local designers. Although Won Hundred isn’t presenting physically, the local brand’s Fall/Winter 2023 campaign is not to be missed. The Danish imprint, founded in 2004, has strong roots in denim craftsmanship but constantly reevaluates its design language through a ’90s lens.
Won Hundred’s FW23 collection is grounded in ancient fungi patterns, taking inspiration from mycelium — a branched structure inside fungus. The co-ed range continues to expand on Won Hundred’s grunge identity while delivering a Scandinavian wardrobe for the colder seasons ahead.
The menswear division features cropped and padded outerwear matched with pleated wool trousers, ribbed knitwear, and square-toed footwear. Faded denim, prehistoric graphic shirting, and clean-cut jackets are refined and dipped in natural Earth tones.
As for womenswear, shearling-lined leather outerwear is complemented by silver hardware in petite proportions. Mohair cardigans and slouchy suiting are supplied in purple pastel hues, standing next to skin-exposing slip dresses and glossy puffer jackets.
Take a closer look at Won Hundred’s FW23 campaign in the gallery above.
Elsewhere, Stefan Cooke’s FW23 airbrushed Bowling Bag is pinned to perfection.
