Won Hundred's FW23 Campaign Harvests Ancient Fungi Patterns

Taking inspiration from mycelium’s branched fungus structure.

Fashion
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Copenhagen Fashion Week has returned to its seasonal stage, preparing to deliver thrilling showcases by local designers. Although Won Hundred isn’t presenting physically, the local brand’s Fall/Winter 2023 campaign is not to be missed. The Danish imprint, founded in 2004, has strong roots in denim craftsmanship but constantly reevaluates its design language through a ’90s lens.

Won Hundred’s FW23 collection is grounded in ancient fungi patterns, taking inspiration from mycelium — a branched structure inside fungus. The co-ed range continues to expand on Won Hundred’s grunge identity while delivering a Scandinavian wardrobe for the colder seasons ahead.

The menswear division features cropped and padded outerwear matched with pleated wool trousers, ribbed knitwear, and square-toed footwear. Faded denim, prehistoric graphic shirting, and clean-cut jackets are refined and dipped in natural Earth tones.

As for womenswear, shearling-lined leather outerwear is complemented by silver hardware in petite proportions. Mohair cardigans and slouchy suiting are supplied in purple pastel hues, standing next to skin-exposing slip dresses and glossy puffer jackets.

Take a closer look at Won Hundred’s FW23 campaign in the gallery above.

Elsewhere, Stefan Cooke’s FW23 airbrushed Bowling Bag is pinned to perfection.

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