Will Poulter and Kelela Star In COS' Elevated FW23 Campaign

Honoring its tailored design language.

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Multi-faceted retailer COS is on an upward trajectory, often uniting with international talent with an eye for greatness. After releasing its debut collection with UK designer Reece Yeboah and its striking New York Fashion Week debut, COS continued modernizing alongside Succession star Kieran Culkin.

For its Fall/Winter 2023 campaign, COS pays tribute to its classic design monologue by delivering an elevated experience that is sleek and refined. COS enlists boundary-breaking creatives to front the campaign, featuring alternative artist Kelela, singer-songwriter Curtis Harding, and British actor Will Poulter.

The creatives rock COS’ latest collection in a relaxed environment, promoting the tailored offering through fluid movements and dynamic proportions. The imagery bounces between tinted and black-and-white shots enhanced by floral leather ensembles, oversized suiting, padded wool coats, and effortless eveningwear.

Take a closer look at the COS FW23 campaign in the gallery above.

In other fashion news, JJJJound’s vision of a European vacation is tonal ease.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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