Byredo is expanding its real estate in New York City as it has just announced its newest Brooklyn store location in Williamsburg.
“Each area of New York has its own distinctive aesthetic, crossing over from Manhattan to Brooklyn, we wanted to showcase a different facet of Byredo so that the Williamsburg store can enter into dialogue with this unique locale”, said Ben Gorham, Founder and Creative Director of Byredo.
The space is curated with a simple-yet-clean aesthetic and feel and designed to be a place of respite from all of the hustle and bustle energy that the Big Apple has to offer. Minimalistic brick is exposed on the exterior, and when you step foot inside the space you’re greeted with clean wood walls that nod to Ben Gorham’s affinity for forests growing up in Canada and Sweden. Adjacent to the segmented pinewood panels is a raw stone sink, aluminum-framed vitrines and cabinets and a tucked-away section that invites customers to interact with its diverse range of products. The new location will stock Byredo‘s full range of perfume, home fragrances, makeup and body care products and an assemblage of Byproduct. Consumers will also have the option of choosing same day delivery service.
Byredo Williamsburg will open its doors on July 21, 2023 and is located at 132 North 6th St., Brooklyn, NY 11249.
In other news, Byredo recently unveiled its “Rouge Chaotique” scent.