PLEASURES x PUMA VELOPHASIS Has an Official Release Date

Gearing up for a vibrant and bold summer.

Footwear
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Los Angeles-based streetwear brand PLEASURES has come together with PUMA for a collaborative release of the retro-inspired VELOPHASIS model. This time around, the 2000s hybrid silhouette receives a bold rendition arriving in a Grape Wine and Mauve Pop color scheme, adding a splash of color to the summer rotation.

The PLEASURES x PUMA VELOPHASIS focuses on performance all while sporting premium style, craftsmanship and functionality. With comfort at the focus and summer vibrancy at the forefront with tonal pink hues, the shoe features padded collars, mesh lining and the signature Formstrip on the sides. Throughout the shoe, the PLEASURES branding can be seen on the tongues and lateral semi-translucent cage while the PUMA logo is visible on the heel to pay homage to both labels. To round off the design, the shoe sits on a pink rubber outsole.

Take a look above at the official images of the PLEASURES x PUMA VELOPHASIS collaboration releasing on June 24 at select retailers and online at PLEASURES and PUMA for $150 USD.

In other footwear news, here is an on-feet look at the Nike Dunk Low “Oil Green.”

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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