Future To Creative Direct Lanvin Lab's Inaugural Collection
The line will include ready-to-wear and accessories for men and women.
The latest celebrity to join fashion’s higher tier, Future has been hired as the first creative director for Lanvin Lab, a sublabel of Paris-based fashion house Lanvin looking to become “a space to dream and play.”
The experimental brand extension will house a slew of creative partnerships with both established and rising talents across the globe. In his lead role, Future will curate the brand’s first collection, which Lanvin says will place an emphasis on music. “Jeanne Lanvin’s daughter and muse, Marguerite, was an accomplished musician and music has largely inspired the mythology of the house,” the label explained of the line’s inspirations.
On Instagram, Lanvin wrote, “Future is a visionary whose artistic influence extends way beyond music and entertainment and resonates throughout broad swathes of contemporary culture today.”
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The inaugural collection will include ready-to-wear and accessories for both men and women, and it’s scheduled for delivery at the end of this year. “The Lanvin Lab projects will take the form of collaborative collections and will complement the seasonal ones,” Lanvin clarified. The sublabel’s formation is part of Lanvin’s restructuring, following the departure of previous creative director Bruno Sialelli.
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