AURALEE SS24 Celebrates Individuality In All Forms

Integrating tiny details that make all the difference.

Fashion
4,601 Hypes 2 Comments

Japanese label AURALEE has become a mainstay on the Paris Fashion Week schedule. The brand constantly delivers co-ed wardrobes that are elevated and refined. Contrary to its Fall/Winter 2023 collection, Spring/Summer 2024 saw AURALEE leave most pastel hues behind and replace them with somber neutrals and a mature aura.

In turn, AURALEE celebrates individuality in its purest form, enchanting its clothes with tiny details that make all the difference. Premium materials reigned supreme across the collection, from the softest organic cotton tanks to mohair wool net dresses. Delicate organza and angelic silk textiles collided on two-toned trench coats with belted fastenings, paired with summer-ready flip flops for your next beachside getaway. Glossy bomber jackets were layered atop lightweight knitwear and sheer organza tops, while contemporary officecore was upheld through double-layered shirting and pocketed pleated trousers.

Elsewhere, workwear sets were painted in dusty tan tones, walking next to all-white linen suiting ideal for summer weddings. The previous was accented by luxurious neck wraps for chilly weather, completing the collection with nylon anoraks, quilted knitwear, and vibrant-colored bottoms.

Take a look at the AURALEE SS24 collection above, and find more Paris Fashion Week SS24 coverage across Hypebeast.

In other fashion news, Junya Watanabe SS24 was anything but ordinary.

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