AURALEE SS24 Celebrates Individuality In All Forms

Integrating tiny details that make all the difference.

Fashion
6.6K 2 Comments

Japanese label AURALEE has become a mainstay on the Paris Fashion Week schedule. The brand constantly delivers co-ed wardrobes that are elevated and refined. Contrary to its Fall/Winter 2023 collection, Spring/Summer 2024 saw AURALEE leave most pastel hues behind and replace them with somber neutrals and a mature aura.

In turn, AURALEE celebrates individuality in its purest form, enchanting its clothes with tiny details that make all the difference. Premium materials reigned supreme across the collection, from the softest organic cotton tanks to mohair wool net dresses. Delicate organza and angelic silk textiles collided on two-toned trench coats with belted fastenings, paired with summer-ready flip flops for your next beachside getaway. Glossy bomber jackets were layered atop lightweight knitwear and sheer organza tops, while contemporary officecore was upheld through double-layered shirting and pocketed pleated trousers.

Elsewhere, workwear sets were painted in dusty tan tones, walking next to all-white linen suiting ideal for summer weddings. The previous was accented by luxurious neck wraps for chilly weather, completing the collection with nylon anoraks, quilted knitwear, and vibrant-colored bottoms.

Take a look at the AURALEE SS24 collection above, and find more Paris Fashion Week SS24 coverage across Hypebeast.

In other fashion news, Junya Watanabe SS24 was anything but ordinary.

Read Full Article

What to Read Next

AURALEE FW25 Champions Individual Styling
Fashion

AURALEE FW25 Champions Individual Styling

Debuting another New Balance collaboration to add to the mix.

Acne Studios SS25 Finds Strength In Vulnerability
Fashion

Acne Studios SS25 Finds Strength In Vulnerability

With inflated materials, doll-like silhouettes, and expressive use of pattern and draping.

Fendi SS25 Celebrates 100 Years in Business
Fashion

Fendi SS25 Celebrates 100 Years in Business

Designer Kim Jones highlighted all of the Fendi women that played a role in the House’s centennial milestone.


Yohji Yamamoto FW25 Is Deconstructed Perfection
Fashion

Yohji Yamamoto FW25 Is Deconstructed Perfection

The Japanese designer took over the historic Hôtel de Ville in Paris and continued exploring deconstruction ignited during his menswear collection earlier this year.

Nicole McLaughlin and Merrell 1TRL Ready A Remastered Moc Collaboration
Footwear

Nicole McLaughlin and Merrell 1TRL Ready A Remastered Moc Collaboration

Revealed at Paris Fashion Week.

Maison MIHARA YASUHIRO Threw a '90s Grunge Rock Concert for SS24
Fashion

Maison MIHARA YASUHIRO Threw a '90s Grunge Rock Concert for SS24

Transporting us to a time before the Internet with oversizing overload, acid wash, cassette tapes, and dinosaur bags.

Honor The Gift SS24 Enlivens to Retro 70s Sentiments
Fashion

Honor The Gift SS24 Enlivens to Retro 70s Sentiments

Focusing on family traditions, identity and legacy.

Coi Leray Returns With Her Sophomore Album ‘COI’
Music

Coi Leray Returns With Her Sophomore Album ‘COI’

Following up last year’s ‘Trendsetter.’

SNEAK SPPLY Delivers Pioneering Sneaker Storage Crates, the STACK V2
Footwear 

SNEAK SPPLY Delivers Pioneering Sneaker Storage Crates, the STACK V2

Presented by SNEAK SPPLY
Featuring voice activation control and LED lighting.


Junya Watanabe SS24 Was Anything But Ordinary
Fashion 

Junya Watanabe SS24 Was Anything But Ordinary

Debuting collaborations with Palace, Stüssy, and Carhartt WIP.

Jameson Teams Up With Dickies For Limited-Edition “Crafted Together” Capsule Collection
Fashion 

Jameson Teams Up With Dickies For Limited-Edition “Crafted Together” Capsule Collection

Presented by Jameson
A celebration of centuries-old heritage craftsmanship.

Kesha and Dr. Luke Settle Defamation Lawsuit After 10-Year Legal Battle
Music

Kesha and Dr. Luke Settle Defamation Lawsuit After 10-Year Legal Battle

Dr. Luke countersued the singer for defamation in 2014.

Central Cee Has Signed With Columbia Records
Music 

Central Cee Has Signed With Columbia Records

With the West London rapper contracted to two albums.

ORBE is Defining a New Genre of Life-Enhancing Objects
Design 

ORBE is Defining a New Genre of Life-Enhancing Objects

The way we live today requires new typologies of furniture, says ORBE founder Jobe Burns.

More ▾