Two Iconic New Zealand Brands Steinlager and Huffer Collab on Winter Capsule

The collection includes jackets, tops, beanies and more.

Fashion
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Kiwi streetwear powerhouse, Huffer and fine beer purveyor, Steinlager, have joined forces to keep the Southern Hemisphere warm in style this winter. The highly anticipated winter capsule collection is a limited-edition release featuring five standout pieces. The range celebrates the coming together of two iconic brands deeply woven into the fabric of New Zealand’s culture.

This isn’t the first time the brands have collaborated, either. Building on their previous successful collaboration with a sold-out summer capsule collection, Huffer and Steinlager return with an edit of effortlessly cool gear that provides comfort, functionality and style throughout the winter months and beyond.

The collection fuses Huffer’s streetwear sensibility with Steinlager’s rich beer-making legacy and iconic colour palette. Emphasizing premium wool and weather-resistant fabrics, the pieces deliver unparalleled warmth, comfort and protection against New Zealand’s rugged elements.

The main attraction is a statement piece that boasts both style and practicality: a bold, paneled puffer jacket, coloured in classic Steinlager hues. Alongside it, you’ll find versatile layering pieces — two essential t-shirts and a classic, collared jersey, featuring Huffer’s signature relaxed, boxy fit and crafted in premium weight cotton. Emblazoned with Steinlager x Huffer photographic prints, these pieces paint the story of two of New Zealand’s finest. The capsule is rounded out with a cotton fisherman beanie in bold Steinlager teal.

These winter wardrobe staples are extremely versatile, ideal for when you’re enjoying an evening beer at your favorite bar’s courtyard, hitting the slopes with mates or leveling up your style for the season.

The Steinlager x Huffer winter capsule collection drops in store and online on June 23. As part of the launch, Huffer and Steinlager are giving one lucky winner in New Zealand two tickets to the exclusive launch party and the entire capsule collection for the winner and a friend. Enter here.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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