atmos and Nike Japan Ready a "Head 2 Head" Sneaker Pack
Paying homage to CO.JP.
In the early 2000s, Nike launched CO.JP or Concept Japan as part of its global expansion efforts. With sneaker culture already deeply rooted in the country, the launch of Japan-exclusives would take the excitement up a notch as sneakerheads around the world fought to get their hands on a pair. CO.JP’s mission wasn’t to create new products, but to tell the stories of existing products, offering compelling spins on the classics.
Inspired by CO.JP’s archives, the new “HEAD TO HEAD” sneaker pack mashes up fabrics and colors of retros recently nominated in the “JP Tournament” for two new Nike Dunk Low PRM and Nike Air Max 1 PRM colorways. The Dunk Low samples incorporate an earthy color scheme taken from the Air Max 90 “Escape” and Dunk Low “Beast Pack” while the AM1 is found in collegiate “Michigan” hues. Both pairs feature snakeskin and crocodile patterns over the leather overlays and Swooshes with the addition of custom insole branding.
The “Head 2 Head” lottery is now open on the atmos website with a release date scheduled for June 9.
Elsewhere in footwear, Onitsuka Tiger celebrates Street Fighter 6 launch with special-edition ENDACTUS sneakers.
