Angelina Jolie Teams up With Chloé for First Atelier Jolie Apparel Collection
The first collaborator for the house will be centered around modern femininity.
Just weeks after Angelina Jolie announced her new consumer-centric fashion house, Atelier Jolie will be partnering with Richemont-owned French luxury house Chloé for her first collection.
In a statement, Chloé indicated that the upcoming collaborative capsule will be “an exercise in modern femininity” looking to “celebrate authentic women-to-women connections.” The collection is designed in tandem with Chloé’s creative director Gabriela Hearst and Jolie herself. The designs are said to honor “both brands’ to improving social and environmental sustainability with greater transparency and accountability.” The partnership will work to continue to empower women across the field, focusing on fluid silhouettes and tactile details. The apparel line is said to include a higher percentage of low-impact materials. With the help of Chloé’s existing network, the collection is able to focus more on evening wear pieces that take inspiration from Jolie’s own wardrobe.
Most of the looks will be made using deadstock material and will also showcase and spotlight female-led companies and local artisans from a Fair Trade enterprise. Hearst said in a statement, “From the moment I heard about Angelina’s vision for Atelier Jolie, I believed in it. It is a way to elevate others through the beauty of garment-making and her deep respect for the environment. It’s an honor for me that Chloé will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloé so deeply.” Jolie responded in a statement of her own, “It has been a privilege to design with Gabriela Hearst, and I hope all women will feel comfortable and beautiful in this capsule collection. My earnings from this collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie.”
More details regarding the collection will be revealed at a later date.
In other fashion news, MM6 Maison Margiela Resort 2024 is a refreshing take on contemporary tailoring.
