Nike Shows Love to "The Bay" With Its Latest Air Max 1 Colorway

The kicks are styled with feathered Swooshes, west coat license plates and cracked leather mudguards.

Footwear
17.5K 3 Comments
Save

The Bay Area is known to have a dynamic city culture that’s replete with diverse people, a booming tech industry, elite professional sports teams and a buzzing restaurant scene. And this season, Nike is showing love to the west coast destination by making a special Air Max 1 “The Bay” colorway which has just been revealed by way of official imagery.

The kicks are accessorized with striking embellishments and textures. Swooshes on the lateral side have been transformed into red feathers with golden-yellow stems while the medial side logos have been styled with angelic croc patterns. Furry textures surround the tongues and the lower throat, the former of which trades out the usual Nike branding for a “The Bay” spell-out. Mudguards are treated with tonal cracked leather, and the right shoe’s quarter panel features a west coast-inspired hangtag that nods to Highway 101. Sock liners split their branding between “The Bay” on the right side and a “Nike Coast” plate on the left while gum bottoms round out its design.

Interested in copping? Nike SNKRS is slated to launch this colorway on June 7 for $160 USD.

For other news, the Nike Air More Uptempo slide has been unveiled in a new “White/Red” color scheme.

Read Full Article

What to Read Next

Nike Debuts the Air Max 95 Total 90 in a Striking "Metallic Gold" Colorway
Footwear

Nike Debuts the Air Max 95 Total 90 in a Striking "Metallic Gold" Colorway

The hybrid silhouette continues to merge classic Air Max 95 DNA with nostalgic early-2000s football aesthetics.

Official Look at the Patta x Nike Air Max 1 Waves "Hyper Crimson"
Footwear

Official Look at the Patta x Nike Air Max 1 Waves "Hyper Crimson"

The Amsterdam label readies another bold iteration of the iconic silhouette for Spring 2026.

The Patta x Nike Air Max 1 "White/Hyper Crimson" Receives an Official Release date
Footwear

The Patta x Nike Air Max 1 "White/Hyper Crimson" Receives an Official Release date

The Amsterdam-based imprint continues its signature “Waves” series ahead of Air Max Month.


Nike Translates National Pride With the Air Max 95 "Mexico"
Footwear

Nike Translates National Pride With the Air Max 95 "Mexico"

The bold runner features metallic silver flame overlays and heritage-inspired details ahead of the World Cup.

BMW Reveals All-New 2024 BMW 5 Series
Automotive

BMW Reveals All-New 2024 BMW 5 Series

Including a fully-electric model for the first time.

Particle Transforms Recycled Sneaker Materials Into Imaginative Homewares
Design

Particle Transforms Recycled Sneaker Materials Into Imaginative Homewares

The Brooklyn-based design imprint’s latest capsule collection features chairs, stools, placemats and coasters.

PICANTE's Alumni Collection Goes Back to School
Fashion

PICANTE's Alumni Collection Goes Back to School

Revealing its Class of 2023 campaign staring Professor Green and Danny Lomas.

VF Corp Surpasses Q4 Profit Predictions Thanks to High Demand for The North Face
Fashion

VF Corp Surpasses Q4 Profit Predictions Thanks to High Demand for The North Face

The company’s other brands, like Vans and Timberland, saw revenues decrease due to a “challenging consumer environment.”

GloRilla Samples Three 6 Mafia on New Single “Lick or Sum”
Music

GloRilla Samples Three 6 Mafia on New Single “Lick or Sum”

The Memphis rapper pays homage to one of her city’s fellow rap acts.

Herman Miller Launches New Asari Chair
Design

Herman Miller Launches New Asari Chair

Designed by Naoto Fukasawa. 


Edwin Launches SS23 Shogi Capsule
Fashion

Edwin Launches SS23 Shogi Capsule

Offering preppy retro-leisurewear. 

Adobe’s New AI Photo Editing Tool Uses Text Prompts To Generate Visuals
Tech & Gadgets

Adobe’s New AI Photo Editing Tool Uses Text Prompts To Generate Visuals

The feature is called Generative Fill and is out in beta now.

Maison Mihara Yasuhiro Womenswear FW23 Brings Exaggerated Silhouettes to Japanese Streets
Fashion

Maison Mihara Yasuhiro Womenswear FW23 Brings Exaggerated Silhouettes to Japanese Streets

Reflecting the rebellious nature of fashion-forward youngsters.

Hypebeast Goods and Services Readies Its First Drop
Fashion

Hypebeast Goods and Services Readies Its First Drop

An apparel and lifestyle label providing premium quality and function.

PUMA Taps Emerging UK Brand Second Best to Celebrate 50 Years of the Clyde Sneaker
Footwear

PUMA Taps Emerging UK Brand Second Best to Celebrate 50 Years of the Clyde Sneaker

Available to shop at an exclusive Soho-based pop-up store from May 26.

Take an Official Look at Bad Bunny's adidas Forum Buckle Low “Cangrejeros”
Footwear

Take an Official Look at Bad Bunny's adidas Forum Buckle Low “Cangrejeros”

Releasing in the coming weeks.

More ▾