Levi's and Rolling Loud Celebrate 150 Years of the 501 Jeans With London Concert

Including live shows from Little Simz, K-Trap, and more to also celebrate 50 years of hip-hop.

Music 
1.6K 2 Comments

Over the past eight years, Rolling Loud Festival has quickly established itself as the biggest hip-hop festival in the world. Having launched in Miami in 2015, the event has rapidly expanded its popularity, as its United States-based festivals have taken to the lands of New York, Los Angeles, and the Bay Area. Additionally, Rolling Loud has also landed in nations such as Canada, Thailand, Holland, Germany, and Portugal.

However, since hip-hop’s inception, Levi’s classic 501 jeans have been there for every leg of its journey. For example, when hip-hop first emerged from New York City house parties 50 years ago, many of its pioneering artists were seen wearing Levi’s jeans — and more specifically, 501s.

Now, following a slew of Levi’s and Rolling Loud co-branded merchandise that has been presented at RL festivals globally, the duo has come together to bring a series of concerts around the world. Standing as a 501-Day celebration, live shows will be held in Tokyo, Paris, London, and Oakland.

Kehlani will be performing in her hometown of Oakland at the Fox Theater, while UK rappers Little Simz and K-Trap will take to the stage at London’s legendary KOKO venue. Meanwhile, Headie One will headline the Paris-based show at Élysée Montmartre, and Lil Tecca will hit the stage at Spotify O-East in Tokyo.

Commenting on the upcoming events, Mark Foxton, Head of Global Partnerships and Collaborations at Levi Strauss & Co, said: “As we commemorate the 150th anniversary of Levi’s historic 501 jeans, we’re thrilled to partner with Rolling Loud to support the artists, enhance the fan experience, and reflect on hip-hop’s incredible historical journey.

“No festival brings together more people to celebrate the culture of hip-hop than Rolling Loud and no piece of fashion has been as central to hip-hop as the 501 jeans. Through exclusive merchandise and unique activations, we truly want to amplify the authentic connections at these incredible festivals and shows.”

 

View this post on Instagram

 

A post shared by Levi’s London (@levislondon)

You can check out the full line-up for the London-based show on May 20 above and tickets are available to purchase here. In other music news, check out the new music video from Stormzy.

Read Full Article

What to Read Next

Future, Travis Scott and Playboi Carti To Headline Rolling Loud Miami
Music

Future, Travis Scott and Playboi Carti To Headline Rolling Loud Miami

With the whole Opium crew on the lineup.

Levi’s Creates ‘Stitch-for-Stitch’ Reproduction of the Oldest Pair of Jeans in Its Archives
Fashion

Levi’s Creates ‘Stitch-for-Stitch’ Reproduction of the Oldest Pair of Jeans in Its Archives

The 9Rivet blue jeans have received a limited run of just 800 pairs.

Three Creators Show Us How to Wear Levi’s® 555™ Jeans With Confidence and Flair
Fashion 

Three Creators Show Us How to Wear Levi’s® 555™ Jeans With Confidence and Flair

Presented by Levi's
Style experts Toreno Winn, Geron McKinley, and Elujay prove that the model is anything but basic.


The Rolling Stones Unveils New Collaborations With Supervinyl and Brain Dead
Fashion 

The Rolling Stones Unveils New Collaborations With Supervinyl and Brain Dead

In anticipation of The Rolling Stones’ upcoming LA shows on July 10 and 13.

The VanMoof S4 and X4 E-Bikes Reflect 13 Years of Innovation
Tech & Gadgets

The VanMoof S4 and X4 E-Bikes Reflect 13 Years of Innovation

Including rider-favorite features for an upgraded experience.

The Air Jordan 4 “Thunder” Rumbles Into This Week’s Best Footwear Drops
Footwear 

The Air Jordan 4 “Thunder” Rumbles Into This Week’s Best Footwear Drops

Alongside the latest ALD x New Balance project, a Bodega x Crocs Clog, FRGMT x Converse Weapon and much more.

NASA’s Webb Space Telescope Snaps Photo of First Asteroid Belt Found Beyond Our Solar System
Tech & Gadgets

NASA’s Webb Space Telescope Snaps Photo of First Asteroid Belt Found Beyond Our Solar System

Offering potential proof of hidden planets surrounding a young star.

Versace Gets Beach Ready With Allover Medusa Mules
Footwear

Versace Gets Beach Ready With Allover Medusa Mules

Dipped in natural sandy shades. 

The Weeknd Plans To Retire His Stage Name After Next Album
Music

The Weeknd Plans To Retire His Stage Name After Next Album

Possibly releasing music as simply ‘Abel Tesfaye.’


Harrods' Exclusive CELINE "Plein Soleil" Pop-Up Is Open Now
Fashion 

Harrods' Exclusive CELINE "Plein Soleil" Pop-Up Is Open Now

Featuring an exclusive selection of beach-ready garments.

Could Alessandro Michele be the Creative Director Behind Walter Albini's Return?
Fashion 

Could Alessandro Michele be the Creative Director Behind Walter Albini's Return?

While Bidayat — which acquired the Italian label — declined to comment, many Michele fans think he might be the man for the job.

Riley Wallace’s Obsession With Music Producers Led Him To Writing a Book
Music 

Riley Wallace’s Obsession With Music Producers Led Him To Writing a Book

The veteran writer details how his involvement in the culture led him to music journalism despite his lack of a traditional background.

Stefano Pilati's Random Identities Is Back With a Bang for SS23
Fashion

Stefano Pilati's Random Identities Is Back With a Bang for SS23

Exploring McQueen-esque “bumster” playsuits, subverted scalloped tailoring, egg-shaped coats and more.

POETS and New Balance Unveil Tiago Lemos 1010 Collaboration
Footwear

POETS and New Balance Unveil Tiago Lemos 1010 Collaboration

Complemented with Suede overlays.

More ▾