Heaven by Marc Jacobs has a chokehold on the Gen-Z consumer, and it knows exactly how to target them — by tapping the likes of Ice Spice, Liv Tyler, Michèle Lamy, and now Mia Khalifa to front its viral campaigns.
Khalifa, who recently became the face of Shoreditch Ski Club’s summerwear campaign, has been channeling her love for fashion into a new venture as of late. Her enviable wardrobe, packed with brands both big (like Stella McCartney) and smaller (like Aries), has turned her into a front-row fixture at Paris and Milan Fashion Week, while also giving her the space to develop her own body jewelry brand, SHEYTAN.
Now, she stars in Heaven by Marc Jacobs’ latest photoshoot campaign, wearing the cult label’s latest must-have items. Here, Khalifa serves in a Daisy Tank dress, the Daisy Lone Star bustier with a matching denim shoulder bag, a pair of Razor Blade earrings, the Star crochet dress, a loose-gauge knit Rainbow Bridge top, a metallic pink pair of short shorts, the brand’s already-iconic Margaret platform boots, the Daisy laminated ribbed dress, and a final pair of denim shorts.
The campaign puts the focus on Khalifa wearing the brand’s latest-and-greatest, but it should also be noted that the pieces are also hugely versatile. Heaven by Marc Jacobs is a genderless brand, designed to be worn by all, which could see items like the loose-gauge knit top working as a Kurt Cobain-esque cardigan number.
In case you missed it, check out Mia Khalifa’s issue of Hypebeast’s Sole Mates.