Nike's Re-Creation Program Arrives In London and Paris
Dropping upcycled collections by London’s Greater Goods and Parisian designer Sarah Moh.
Mid-last year, Nike introduced its new Re-Creation program — utilizing locally-sourced vintage attire upcycled into fresh garments by regional creatives. The project headed to Los Angeles for its first installment and sold a series of fleece hoodies and crewnecks inspired by LA sports culture.
Now, Nike revives its Re-Creation program across major European cities. Slated to arrive in London and Paris, this edition focuses on the future of athletes in sport and will debut collaborations with London-based design project Greater Goods and Paris’ Sarah Moh.
Both collections will supply reimagined vintage products, transforming them into innovative garments for adventurous city athletes. The pieces combine Nike’s competitive origins with the DNA of each designer. First, dated Nike crewnecks and hoodies are refurbished with frayed checkered designs, while black T-shirts are slashed to reveal vibrant layers beneath. Furthermore, nylon outerwear and bottoms receive color-blocked outlines alongside coordinating utilitarian accessories.
Take a closer look at Nike’s new Re-Creation collections in the gallery above. The London collection will launch at NikeTown London later this month, while Paris will hold its own debut this summer.
Elsewhere, JW Anderson’s Wellipets Frog clogs have finally dropped.
