Following the viral
Proving that there can only be one winner, Messi stars in his own solo campaign for the French luxury house, his second advertisement campaign for the brand. The first campaign features the world’s two leading football players facing off in a deadlock game of chess, inspired by a match that famously ended in a draw. The World Cup saw Messi as the winner, leading Argentina to victory for the first time since 1986.
This new campaign sees the Paris Saint-Germain player photographed by Glen Luchford for the “Horizons Never End” campaign. Messi can be seen posing and lounging in an airport setting with his LV Horizon suitcase. The suitcase is ultra-lightweight and was first launched in 2016. The case is covered in a specially developed Monogram or Damier canvas.
Take a look at the campaign above and below.
In other fashion news, LVMH recently posted strong Q1 2023 results, sharing an increase of 17% in sales.