Twitter Reacts to Cristiano Ronaldo and Lionel Messi's Louis Vuitton Campaign
An iconic fashion-sports moment in the making.

Over the weekend, Louis Vuitton unveiled a brand new campaign featuring football stars Lionel Messi and Cristiano Ronaldo titled, “Victory is a State of Mind.”
The campaign arrives just in time to coincide with the 2022 FIFA World Cup held in Qatar this year. As the players gear up to play for their countries Argentina and Portugal, respectively, the campaign starring two of the greatest footballer of this generation are seen engaging in a game of chess. One may argue that the game of football takes strategic notes from the game of chess. The campaign is photographed by legendary photographer Annie Leibovitz and portrays two of the sport’s greatest legends facing off over a chessboard improves from a Louis Vuitton Damier attaché case. The campaign is focused on the French luxury conglomerate’s longstanding reputation for its travel trunk craftsmanship. This is also not the first time Louis Vuitton has paid homage to the football heritage. In the past, Pelé, Maradona and Zidane also posed for a Louis Vuitton campaign.
The campaign not only celebrates the house’s longstanding tradition of crafting trunks but both football legends as the FIFA World Cup kicks off. At the opening ceremony, the FIFA trophy was presented and arrived in a custom Louis Vuitton Case. Football fans around the world expressed their excitement and awe when the campaign first hit the internet, as the campaign signified a never-before-seen reunion of two of sports’ greatest, yet most respected rivals in a luxury campaign. Take a look below at some of the Twitter reactions from fans.
Louis Vuitton to bring Ronaldo & Messi together in a single photo, they could have coughed out over $1B.
Two gods of football. Wow— POOJA!!! (@PoojaMedia) November 19, 2022
Louis Vuitton really did ads with the 5 GOATS of the Sport… pic.twitter.com/ombB1EvKqP
— george (@StokeyyG2) November 20, 2022
This is one of the most satisfying picture ever 😊🫢🫢 two 🐐 in same picture 🥶🥶 #doggy #LouisVuitton #ronaldo pic.twitter.com/4CGJIeH3wR
— Gadget’s Hub (@AbioyeMonisade) November 19, 2022
Louis Vuitton got the goats together ♟ pic.twitter.com/rzMc4CDy2s
— 101 Great Goals (@101greatgoals) November 19, 2022
That Ronaldo & Messi picture for Louis Vuitton is the hardest pic to ever be uploaded on instagram.
— Liban (@LibanLDN) November 19, 2022
Yeah so they weren’t actually in the same room. Still goated ad fair play to Louis Vuitton 👏pic.twitter.com/8FkEO04y9A
— 𓂆 WB 𓂆 (@WalidBusquets) November 20, 2022
I just want to how much Louis Vuitton dropped for this ad. 🤯🤯🤯🤯 pic.twitter.com/ufZPUVSoae
— Warlo 🇸🇳 (@AKChrismarlo) November 19, 2022
A collaboration for Louis Vuitton has given us one of the best pictures in football lore. pic.twitter.com/0nL7BT7etk
— Umir (@umirf1) November 19, 2022
Messi and Ronaldo posted this Picture!
They were in the studio together!
It’s Madness!!
What ever Louis Vuitton is planning to sell. It’s the fastest and easiest sellout ever.
- This is one of the greatest pictures ever. What’s better than one goat. Two🐐🐐. pic.twitter.com/JgJkxrhFoy— Buchi Laba (@Buchi_Laba) November 19, 2022
Louis Vuitton will be remembered as the brand that brought together Messi and Ronaldo, off the pitch. pic.twitter.com/6Jf9iMzjYt
— Bradd Sikolia (@bradysikolia) November 19, 2022
Louis Vuitton 's stocks after picturising two of the greatest footballing personalities in a single frame pic.twitter.com/maou9Qr26o
— Bilal Ahmed And 49 Others 🇵🇹 (@Bilalesque7) November 19, 2022
Louis Vuitton got both Messi and Ronaldo together for an ad.
Crazyyyy strategy! 😂😂😂 pic.twitter.com/ionWIju3hY— 𝐂𝐇𝐀𝐑𝐋𝐄𝐒 (@ChaaliiyKay) November 19, 2022
Smart PR move by Louis Vuitton.
It’s the smartest football PR decision any brand has ever made.
Imagine having Messi and Ronaldo fans as a collective pumping your product: you win footballs— Man of Letters. (@Letter_to_Jack) November 19, 2022
Louis Vuitton has helped deliver the most iconic ‘out-of-pitch’ picture in football history.
Football will never see anything like these two again. What a picture 🔥🥵 pic.twitter.com/bMT7aT9Y54— Ugwunna Ejikem 🇵🇹🇵🇹🇵🇹 (@UgwunnaEjikem) November 19, 2022
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