JOURNAL STANDARD Taps YOKE and Barbour for Deconstructed Collaboration

Merging the trio’s shared DNA.

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Japan’s JOURNAL STANDARD has united with Norio Terada’s YOKE and UK imprint Barbour for its second three-way collaboration. The offering sees the identity of all brands collide under one roof, displaying the unique elements that define them.

Barbour’s hunting-inspired outerwear is used as a base, integrating Japanese design details with a contemporary outlook. The British brand’s recognizable jackets land in navy and green, incorporating YOKE’s deconstructed DNA through ripped armholes that reveal the former’s classic Tartan lining. Cozy corduroy collars are replaced with thin ridges and a lightweight appeal, transforming into wrap-around collars ideal for brisk weather. Exposed pockets at the sides cohesively complete the design with an oversized fit for daily wear across all seasons.

Take a closer look at the JOURNAL STANDARD x YOKE x Barbour collaboration in the gallery above. The range is now available via JOURNAL STANDARD.

In case you missed it, emerging designer YAKU is creating one-off “Creature Shoes” that riff on familiar sneakers.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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