The union focuses on AMI’s de Cœur heart emblem and gives Novo the freedom to express himself through design. The creative has reviewed the brand’s signature crowned-heart figure in honor of his homeland. Shot on the streets of South Korea, the co-ed offering is plastered with the duo’s humorous monkey illustration — which will be transformed into a balloon at AMI’s Seoul flagship store next month.
Staple hoodies are adorned with the dancing animal, sporting an AMI-branded tee, a French beret, and painting tools. The monkey is pictured on T-shirts beside the Eiffel Tower while holding AMI shopping bags on button-down shirting. The collection is complete with a red beanie boasting the brand’s A logo with a smiley face crown.
Take a closer look at the AMI x Novo collection in the gallery above. The range will drop in-store and online via AMI on April 20.