Rolex Builds Three New Factories To Keep Up With Soaring Demands
The temporary factories will be producing new watches in just two years time.
To keep up with increased demands, luxury Swiss watchmaker, Rolex is building three temporary factories to aid in ramping up its manufacturing capacity.
WatchPro indicated last year that Rolex had already put in place plans to match soaring demands with a $1 billion USD factory to boost watch production. The factory in Bulle, Western Switzerland, sits at 100,000 square meters and plans to employ up to 2,000 people. However, the building is set to be completed in 2029 and the watchmaker now needs to find a more short-term solution for its unprecedentedly high demand.
In order to cater to more pressing needs at a faster pace, the watch company is building three temporary facilities that will be able to produce watches to match the soaring demands by 2025. Bloomberg‘s Andy Hoffman reports that “construction of the facilities in the canton of Fribourg starts later this year.” Rolex has already recruited and trained up to 300 employees. It is currently unclear what watchmaking disciplines will be taken over at the new facilities.
Rolex has confirmed that all four new permanent and temporary facilities will begin construction later this year. In response to Bloomberg, Rolex said, “The new production site in Bulle, just like these three temporary installations, will allow Rolex to expand its production capacity, support growth and meet the ever-increasing demand.”
In other watch news, H. Mosier & Cie. debuts two pioneer arctic blue timepieces in a new case size.
