This New Balance Running Pack Celebrates the London Marathon's 42nd Race

London’s largest racing event is rapidly approaching, with the 42nd edition scheduled to storm the capital next month. Since its founding in 1981, the TCS London Marathon has served as the city’s top-tier movement showdown, where leading racers from around the globe compete to raise charitable funds. In anticipation of the yearly run, New Balance Running is dropping a two-part footwear pack to prepare participants for the battle ahead.

Simultaneously enhancing training and recovery, the New Balance FuelCell SC ELITE V3 and 880v13 contribute to essential race-day activity. First, the tech-forward FuelCell SC ELITE V3 receives a smudged treatment featuring a “Blue Haze” textile base and vibrant “Cosmic Pineapple” markings. Additionally, “NB” branding sprints through the medials and toe boxes with a black outline, while “RUN LONDON” branding hits the tongue tags to celebrate the occasion.

Elsewhere, the New Balance 880v13 “London Edition” sports a spotted black and grey design blasted on versatile knit uppers. Enlarged New Balance insignia adorns the medial sections, while neon specks brighten the rears alongside red 880 numerals. Textured two-toned midsoles add bounce to every step on-track, completed with race-enhancing traction bottoms.

Take a closer look at New Balance Running’s “London Edition” pack in the gallery above. Both pairs are available now via New Balance and select retailers exclusively in the UK.

In other news, Puma visits Bikini Bottom in new ‘SpongeBob SquarePants’ capsule.