Always Do What You Should Do Explores Outerwear in Its Latest Drop

“Tell your friends you love them.”

Fashion 
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London-based skate brand Always Do What You Should Do has just presented its latest off-the-cuff drop and it sees the British imprint provide some of its classic tracksuit iterations with newly-introduced outerwear pieces.

For Always, its brand ethos always keeps community at heart. Best seen during its exclusive collaboration and pop-up store with UK rapper Loyle Carner, the duo came together to create a family-tied event that welcomed fans from far and wide. With this in mind, the brand’s latest collection takes a part of its campaign to the streets of London, the same place that continues to build and support the brand upon each limited release.

Now, Always Do What You Should Do has presented its latest collection and it starts with a stand-out outerwear piece in the form of a unisex Ice Puff@ Jacket that is designed with an all-white outer and overarching hood. Furthermore, the jacket is also complemented with the brand’s classic “@” logo which is hit with tones of royal blue throughout its inside.

A release from Always wouldn’t be the same without a new tracksuit either, and the brand is now supplying its classic design in a purple colorway, with customary branding on the hoodie chest and jogger back pocket. Meanwhile, new T-shirt iterations have been unveiled, while a slew of accessories — including a new Nylon Cap and socks — sit alongside heavy-set denim in unisex sizing.

You can take a closer look at the latest drop from Always Do What You Should Do above and it’s available to shop via the brand’s official website now.

In other fashion news, take a look at the new collection from Rainmaker.

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