Matthieu Blazy Welcomes BTS' RM as the Newest Bottega Veneta Ambassador

Taking to Instagram to confirm the announcement.

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BTS star RM has officially been named Bottega Veneta‘s newest ambassador.

Creative Director Matthieu Blazy took to Instagram to congratulate the K-Pop singer on his appointment. The announcement sees RM become the first and only celebrity brand ambassador for the luxury fashion label, a major milestone for both the singer and the brand. In the Instagram post, Blazy revealed an an image of RM in a plaid shirt and denim combo, famously worn by Kate Moss on the runway of the Spring/Summer 2023. RM is also seen carrying the new everyday classic Andiamo bag in brown leather. The image accompanied Blazy’s message which said, “Andiamo ! Welcome to the family”

In response to the announcement, RM also took to his own social media channels and wrote, “So happy to be a part of the Bottega family!” A major feat for RM, it looks like fans will be seeing more between the brand and the singer on future campaigns and even at the upcoming shows. Take a look below at the Instagram posts and the image that announced RM’s ambassadorship.

In other fashion news, Louis Vuitton has launched its second drop of the Yayoi Kusama collaboration.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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