HUF and Goodyear Collection Explores Motorsport Heritage
Digging into the tire manufacturer’s archive.
Shortly after delivering its Spring 2023 collection, HUF has now returned to unveil its latest collaboration. The upcoming team-up from the San Francisco-based imprint explores motorsport heritage with Goodyear, the ubiquitous tire manufacturer founded back in 1898. From humble beginnings of manufacturing bicycle and carriage tires, rubber horseshoe pads, and poker chips, Goodyear evolved with the advent of the automobile, becoming world-famous with its Goodyear Blimp and Goodyear Wingfoot motifs.
The Spring 2023 collaboration sees HUF dig into Goodyear’s archive to showcase its rich visual history. The HUF x Goodyear collection features the Touring Satin Jacket, Circuit Rayon Woven Top, Final Lap Football Jersey, Touring Track Pant, graphic tees, and an array of accessories. Decoration comes in the form of cues from Goodyear’s racing history paired with the brand’s signature Blimp and Wingfoot. Tying the range together is HUF’s aesthetic sensibility marked by bold graphics, considered design, and unexpected twists.
Take a look at the range above and shop the Goodyear x HUF collection when it releases March 23 on HUF’s website, flagship locations, and at select retailers.
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