Prepare for Easter With Heinz's [Seriously] Good Hot Cross Bun Mayo

Meant to be enjoyed on the British pastry.

Food & Beverage
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Heinz is embracing the art of special-edition creations that excite condiment lovers everywhere. The brand recently partnered with Absolut Vodka to create a Gigi Hadid-inspired Vodka Pasta Sauce and now gears up for the Easter holiday with an all-new mayonnaise flavor.

Quintessentially British, the Heinz [Seriously] Good Hot Cross Bun Mayo is meant to be spread on the sweet pastry typically enjoyed on Good Friday in England. However, Heinz takes the Easter treat to new heights by infusing its staple condiment with authentic hot cross buns, tasty cinnamon, and decadent fruit pieces.

With the release of Heinz’s [Seriously] Good Hot Cross Bun Mayo, the imprint continues to expand its diverse spread offerings and proves that it can cook up anything in mind. With only 100 limited-edition jars made, you can enter an exclusive competition to get your hands on the sugared mayonnaise.

Sign-ups are open now and will close on April 2 via the Heinz website.

In case you missed it, the Shake Shack Buffalo Chicken Menu delivers tangy heat.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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