Heinz and Absolut Vodka Debut Gigi Hadid-Inspired Tomato Vodka Pasta Sauce

Arriving at UK Waitrose locations next month.

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As a tribute to Gigi Hadid‘s TikTok-famous pasta recipe, Heinz and Absolut Vodka are joining forces to debut the perfect sauce for your next Italian dinner night.

The Heinz x Absolut Tomato Vodka Pasta Sauce is the ideal treat for Pasta alla Vodka fanatics, making your cooking experience smooth from start to finish. Heinz’s 150-year expertise in tomato-based sauce production is evident inside the product, while Absolut’s decadent vodka enhances every ingredient that flourishes with flavor.

The jarred condiment is made with enchanting aromas set free once the cooking process begins. Combining rich tomato, basil, and cheese, the sauce includes pure Absolut Vodka that evaporates once exposed to heat, injecting an explosive taste into every bite.

Take a closer look at the Heinz x Absolut Vodka Tomato Vodka Pasta Sauce in the gallery above. The product will be available for pre-order via the Heinz website and in-store at UK Waitrose locations this April.

Elsewhere, White Claw introduces “Triple Wave Filtered” premium vodka.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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