Unifrom and Heliot Emil Collide for "Dawn" Fragrance and Perfume Holder
Arriving in Unifrom’s signature roll-on bottles.
After introducing a wax-based solid perfume last December as part of its ongoing efforts in challenging the highly commercialized spray perfume format, Stockholm-based fragrance brand Unifrom now launches a collaboration with Heliot Emil, taking inspiration from the concepts presented from the Danish label’s SS23 collection.
Arriving in Unifrom’s signature metallic roll-on bottle is a distinct scent infused with notes of Maté, Sichuan Pepper, Cedarwood, and Cinnamon. Titled “Dawn,” the fragrance features co-branding across the bottle and exterior packaging with a quote that describes the project as a “collaboration fusing industrial elegance with innovation.” Alongside the fragrance itself is a special perfume bag conceptualized by Heliot Emil featuring a leather sleeve tied to a stylized carrying sling.
The Unifrom x Heliot Emil will release online on February 17 at 3 p.m. CET (9 a.m. ET). Unifrom’s fragrances are all alcohol-free, cruelty-free, and vegan — conceptualized in Stockholm, developed in Paris, and made in Grasse.
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In other news, NEITHERS delivers crossover utility garments for FW23.
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