Hodinkee Launches Its First-Ever Branded Collection

Comprising a hat, tote bags, and notebooks.

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Hodinkee has just revealed its limited-edition branded product collection. Over the years, Hodinkee has collaborated with a number of lifestyle and watch brands from the likes of  NOMOS, Bamford London to Leica, this is the first time for the company to release products designed with solely the Hodinkee branding in mind.

Crafted by the Hodinkee team, the collection comprises four products, ranging from a cap, tote bags, and notebooks, all of which were deemed everyday essentials by the staff. Although the design of the items references elements from the past, they’re ultimately evergreen, subtle, and purposeful. Overall, the timeless yet classic aesthetic acts as an homage to the Hodinkee community.

In the lineup, the 6-Panel Hat in Navy Blue draws inspiration from vintage baseball hats and is produced in the U.S. by Ebbets Field Flannels. What’s different about it is that the crown has been omitted to exude a more relaxed fit with an old-school vibe.

Onto the tote bags, the Utility Tote is crafted from 18 oz tan cotton canvas, with a slanted olive-green-colored front pocket that’s perfect for storing small, loose items. Meanwhile, the City Tote is Hodinkee take on the classic beach bag, available in navy and gray with leather-trimmed handles.

The Field Notes Hodinkee Edition is a nod to the brand’s collaboration with Field Notes last year. Due to popularity, they have been brought back, complete with an imprinted millimeter-based ruler inside.

Ranging from $17 – $175 USD, the collection is now available to purchase via Hodinkee’s website.

In case missed it, CLOT and CASETiFY unveil their limited-edition phone case.

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Zoe Leung
Zoe Leung Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

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