Conor McGregor Introduces Proper No. Twelve Irish Apple Whiskey
Complete with Steve Jobs-inspired commercial starring “The Notorious.”
After launching Proper No. Twelve Irish Whiskey in 2018 with co-founders Audie Attar and Ken Austin, MMA icon and entrepreneur Conor McGregor is now introducing “Proper No. Twelve Irish Apple Whiskey.” The new flavored spirit serves to build the Proper No. Twelve portfolio that has already revolutionized the whiskey industry and how whiskey is enjoyed.
“I’m thrilled to announce the release of Proper No. Twelve Irish Apple,” said McGregor. “This new product and its magnificent flavor profile will crush the competition. We have worked on this liquid for years and have combined my award-winning whiskey that my fans know and love with delicious notes of crisp and juicy Irish apple with a smooth finish like no other. Proper No. Twelve Irish Apple is liquid gold and I’d never settle for less.”
Available nationwide in 50ml, 750ml, and 1 Liter bottles, Proper No. Twelve Irish Apple Whiskey sees the tasting notes of Proper’s 70-proof blend fine grain and single malt whiskey mixed with a delicious crisp apple taste and notes of warm caramel, oak, and brown butter, for a smooth finish.
“Since its inception, Proper No. Twelve Irish Whiskey has grown into an industry leader, rivaling 100+ year-old competitors. Now, we’re looking to do it again with Proper Irish Apple, creating the new gold standard in the Flavored Whiskey category,” said Lander Otegui, Chief Marketing Officer for Proximo Spirits, parent company of Proper No. Twelve Irish Whiskey.
Ken Austin, co-Founder of Proper No. Twelve Irish Whiskey, notes, “Our brand has seen huge success around the world since its launch. We will continue to parlay that success by giving back and supporting First Responders around the world. For each case of Proper No. Twelve Irish Whiskey and our new Proper Irish Apple sold, five dollars will be donated to First Responder organizations around the world. To date, the brand has contributed $1.9 million USD to a variety of organizations, with more to come.”
Priced at $25 USD, Proper No. Twelve Irish Apple Whiskey is available at select retailers, Drizly, and Reserve Bar, for more information visit properirishapple.com.
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