BLACKPINK Launches New Oreo Campaign Video
As the biscuits roll out across Southeast Asia.
BLACKPINK and Oreo have launched a new set of promo videos as the cream-filled biscuits begin to roll out in seven Asian markets including Vietnam, Thailand, the Philippines, Singapore, Malaysia, Vietnam, and South Korea.
In the promo video created by Publicis Group, BLACKPINK creates a new song based on the actions “Twist, Lick, Dunk.” Regular Oreos in the select regions will feature Oreo x BLACKPINK packaging while two exclusive versions of “Black” Oreos with strawberry filling and “Pink” Oreos with dark chocolate filling will be made available. Inside each limited-edition packet, BLINKs will find 10 collectible photo cards. Access to eight personalized AI-powered video messages, one from each member, and mobile wallpaper downloads are also available at the dedicated Oreo BLACKPINK website.
“Music is a key passion point and a great platform to spark playful connections with our consumers. Over the last decade, we have seen the enormous rise of K-pop and its far-reaching influence on Asian culture,” Oreo shared in a statement. “BLACKPINK is at the forefront of this and is one of the biggest icons of the generation. We look forward to bringing millions of Oreo fans and BLINKs together to create moments of play.”
The BLACKPINK Oreos are now available in select regions and the accompanying campaign is set to launch across Southeast Asia in early 2023 with on-ground support and additional digital activations.
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