atmos Presents the New Balance Lunar New Year Collection 2024 Lookbook
Shot in collaboration with Harajuku’s popular Chinese joint, Shikin Hanten.
atmos has revealed a new lookbook for New Balance capsule collection in the spirit of the New Year, aptly named “Lunar New Year Collection 2024.”
The lookbook was shot in collaboration with Shikin Hanten, a popular Chinese restaurant located in Shinjuku, Japan, where staff modeled new apparel pieces and sneaker styles such as the New Balance 610 in “Jade Green” and “Navy.” In celebrating the release, the restaurant will also be offering a special menu from January 2 – 7. Every dish on the time-limited menu draws its inspiration from the new collection, which will be served in a special tableware.
The collection will be exclusively available via New Balance and atmos starting January 2, 2024. In tandem with the launch, a special pop-up will also be hosted at the atmos store in Shinjuku.
atmos Shinjuku
Shinjuku South Avenue 1F,
4-1-1 Shinjuku Shinjuku-ku Tokyo
Japan
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